Who We Serve

We love ad tech and startup culture. We have challenged ourselves with starting up our own businesses and departments within established organizations. We know what it means to bootstrap. We understand what it takes to develop an MVP, and pivot when necessary. We know what it takes to validate results and test markets.

Higher Education is more competitive now than ever before, as universities and colleges are now competing for a smaller pool of prospective students. Universities and colleges now struggle more than ever before to not only attract, but retain students.


Social Media Strategy and Analytics

Finally understand social media data and what it can do for your organization

Social media is a very confusing world for marketers to understand. However, it can be one of the biggest growth channels for your business, if you know what you’re doing. But in order to know what you are doing, you need to arm yourself with the right strategy and insights.

Media Planning & Buying

Fuel your media buy with data

Media planning and buying is an industry that is in massive transition. Thanks to changes in advertising technology, enhanced tracking capabilities, big data, and the influence of programmatic buying, we live in a world where we can make our media buys work harder for us than ever before.

Digital Marketing

Embrace the power of digital marketing

Marketers may think of digital marketing channels as stand-alone services. But channels such as video, email, retargeting, and search all work together. Estella Media knows how to navigate the complicated mosaic of digital marketing well.


Estella Media

Estella Media helps brands better understand the complicated mosaic of digital media & marketing. From emerging ad tech brands that need help understanding the advertising world, to universities and colleges that are trying to understand the impact of social media to reach constituents, Estella Media can help.

Heather Foster

Heather Foster is the founder of Estella Media. She is a media professional with 20 years of experience, and consults with businesses within the ad tech and higher education categories.


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Estella Media & Marketing
Box 54438
Philadelphia, PA 19148