About Heather Foster

Heather Foster is the founder of Estella Media. She is a media professional with 2 decades of experience, and consults with businesses within the ad tech, and higher education categories.

Heather’s career began in offline media, working with television, radio, print, and OOH media. At Harmelin Media, she worked on various brands, including WTXF-TV, Boscov’s, the School District of Philadelphia, Peirce College, Turkey Hill, BET, Aetna, UHS, Jefferson Hospital, and Comcast.

Heather Foster
Heather Foster

Later, Heather was a key player in launching the digital media department within Harmelin Media, where she worked on the following brands: DexOne, The Commonwealth of Pennsylvania (including PennDOT, PA Liquor Control Board/Fine Wine and Good Spirits, the Department of State, the Department of Insurance, and more), PA Convention and Visitor’s Bureau, Widener University, Penn State University, Super Pretzel, Post Foods, EP Henry, Sun National Bank, Glenmede, Beneficial Bank, SEI Wealth Network, Main Line Health, Einstein Healthcare Network, Orlando Health, Sheetz, Brother International, Interstate General Media (Philly.com and the Philadelphia Inquirer), and Russian Standard Vodka.

Heather Foster began Estella Media to not just continue helping brands better grow through marketing and media efforts, but to educate them as well through workshops and training programs.

In addition to working in media and marketing, Heather shares her enthusiasm for the business with students by teaching courses at the university level. She has taught courses in media planning, audience measurement, social media and big data at Drexel University’s Westphal College of Media Arts and Design, and Temple University’s School of Media and Communication.

When she’s not servicing her clients or teaching, she can be found blogging about her adventures in the advertising industry.

To learn more about Heather, please visit her LinkedIn profile.