Every major company began as a start-up at one point. What led to their success? Maybe it was the leadership. Or the offering. Whatever the case, they couldn’t do it alone. They needed help.
We are entrepreneurs. Therefore, we know what it means to bootstrap. We know what it means to pivot. We know what it means to innovate.
We know how to market and test an MVP. We know what it means to build, measure and learn. With data telling your story, we know how to talk to relevant parties about what’s really going on with your product, without getting in the weed of “analysis paralysis”.
We know how to build your business model, and use metrics such as LTV or ROAS to properly assess success of growth.
We have worked with venture capitalists, angel investors, founders, and technology experts to take an idea, build the right marketing strategy, and then put it into market in the most efficient and effective way possible.
Estella Media wants to see your ad tech offering succeed and grow. We have worked with ad tech and media brands in both a consultant and an advisor role for those who need guidance in any of the following areas:
- Development of monetization strategies through paid media
- How to sell to media planners, media buyers, and account teams within an advertising agency
- How to work with advertising agencies to get repeat business
- How to set yourself apart from the competition
- Understanding of key marketing metrics associated with ROI that will lead to profitability and acquisition