Higher Education Marketing

Higher Education Marketing

Increase Yield Rate. Retain Students. Attract Donors. Look Awesome In Front Of Your Boss.

Higher Education is a category that is more competitive now than ever before, as universities and colleges are now competing for a smaller pool of prospective students. Universities and colleges now struggle more than ever before to not only attract, but retain students.

According to Hootsuite, 75% of the class of 2013 used social media to decide where to enroll.

And with the most recent changes in LinkedIn merging its company and university pages, we can only expect that this trend will continue.

Estella Media has worked with the following types of institutions of higher learning:

  • Public and private colleges
  • Public and private universities
  • Big 10 universities
  • For profit universities
  • Non-profit universities

Estella Media has worked with these institutions of higher learning on the following efforts:

  • Strategy Development
  • Strategic Planning
  • Yield Efforts
  • Master’s Recruitment
  • Social Media Strategy Development
  • Social Media Analytics and Reporting
  • Media Buying and Planning
  • Capital Campaigns
  • Email Marketing
  • Video Marketing


Interested in learning more? Click this link to schedule a time to talk with us.