Case Study: Analyzing Data to Refine the Target Audience and Increase Marketing Cost Efficiency
A healthcare brand in its first year of business decided to invest in marketing in order to develop leads. As is the case with many startups, the investors were demanding and the marketing was inconsistent.
The brand made unresearched assumptions about who the target market actually was. Marketing efforts were catered to this audience. However, results were poor. They asked Estella Media for help.
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