Finally understand social media and what it can do for your business
Social media is a very confusing world for marketers to understand. However, it can be one of the biggest growth channels for your business, if you know what you’re doing. But in order to know what you are doing, you need to arm yourself with the right strategy and insights.
Social Media Strategy
At some point along the way, you have probably dabbled with social media for your brand. But with social media, the only constant is change: These media consistently evolve and become harder to understand. New networks pop up on the scene, technology changes, terms of service changes, best practices evolve, and so on. It’s enough to drive a marketer insane!
What is the key to any marketer’s success with social media is strategy. A good social media strategy is the framework you need in order to effectively and efficiently reach your target audience. Our process for social media strategy involves a thorough competitor evaluation, research that shows where your target lives within the social media ecosystem, and messaging considerations. Benchmarks are established and monitored. Each strategy is custom, and developed with the brand’s objectives and goals in mind.
Social Media Analytics
Understanding social media analytics can be challenging, even for the best social media marketers. With so many reportable metrics, and with many social networks creating their own metrics, help is needed to understand the impact of social media on a brand.
Social media isn’t just about how many likes and retweets you got last quarter. It’s not just about how many people commented on your Facebook page, either. These metrics are just the tip of the iceberg! Metrics, such as intent, influence, share of voice, and sentiment aren’t always discussed within organizations, but they can speak volumes about a brand. Social metrics tell the story of your brand. And without someone there to help you tell the story, you may be overseeing some of the most important data out there for your brand.
Case Study: Understanding the Scope of a University’s Influence
Estella Media has helped technology startups, universities, service-based businesses, and QSR and B2B brands succeed with social media. How can we help you?
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